Creating Shopify Product Pages That Sell

Whether you've just launched a new Shopify store and are trying to get it off the ground, or you have an established Shopify store and are looking to take things to the next level, this guide has something both newbies and veterans can take away to improve their stores. 

Every aspect of your Shopify store is important from your Homepage and About Us Pages, to your Customer Journey, to your Marketing and Abandon Cart Recapture. It all works together. Your Product Pages specifically however are incredibly important. 

Your product pages are going to help your site's SEO, or ability to be found in search. But beyond that, while your Homepage and overall presentation is important, with good product pages it's very possible people are finding your site via search, landing on your product page, deciding to buy, and checking out without ever seeing another page on your website. 

With your Facebook or Google Shopping Ads you're typically driving customers to your product pages, again where they may never land on another page on your entire site. That's why product pages are so important and making sure you have well done product pages is so important.

Having good Shopify product pages will sort out a lot of the other challenges stores face from SEO,to customer journey, to converting sales. 

While many courses try to cover every aspect of Shopify, which is almost impossible to do well in a couple slide shows and videos, this workshop focuses exclusively on product pages. 

While many courses are vague, filled with fluff, and talk in circles about Shopify, without ever actually teaching any methods, tactics, or strategies, in this course I share with you both big picture ideas about persuasive writing and selling via the written word, along with how to structure a product page from the photos, to the title, to the description, and even meta titles and descriptions. 

We'll also be covering a number of different apps, apps specific to product pages, which will help convert visitors to your product pages, into customers who make purchases. 

I also give you the exact template I use to write my Shopify descriptions down to how I format them and the H1, H2, H3 tags I use, to what I include in my product descriptions. We also give you my template for Meta Titles and Meta Descriptions as well.

We also have a *** Special Bonus ***, a Foreword from my good friend and renowned Copywriter Jerrod Harlan.

Here's what this Guide covers...

The 5 Elements of Every Successful Product Page

          1. Product Photos

                   A. What Types of Photos to Use

                   B. How to A/B Test Photos to Find the Best Converting Product Photos

                   C. Getting Photos Indexed by Google Images

                   D. How to Take Your Own Professional Looking Photos

                   E. Optimizing Photos for SEO

          2. Product Titles

                    A. Product Titles for Good SEO

                    B. My Product Title Template

                    C. Why You Shouldn't Follow Your Favorite Stores & Brands as Examples

                    D. The Element 99% of Descriptions are Missing That Google Loves

          3. Product Description

                    A. Writing Attractive Product Titles that Convert to Sales

                    B. My Personal Product Description Template

                    C. Walk Through of Writing a Description

          4. Meta Title & Description

                    A. Most People Aren't Using Meta Data, Why You Need to Be

                    B. The Real Reason for Meta Titles & Descriptions

          5. Product Page Apps

                    A. 12 Shopify Apps Specifically for Product Pages That Convert

                    B. How to See How Customers Are Interacting with Your Site

                    C. How to A/B Test Your Product Pages Photos, Titles, and Descriptions

• Foreward from My Good Friend & Renowned Copywriter Jerrod Harlan
• Why Shopify Product Pages Are Critical to your Sucess
• My Personal Product Description Template
• My Personal Meta Data Templates
• Bonus Materials

Why You Should Buy This Guide...

1. My Actual Methods, Tactics, and Templates. No Fluff

2. Real Actionable Information & Big Picture Theory

3. Affordable Price: 1-3 Sales Should Cover the Cost of this Guide

4. Contains Actual Templates I Use for Writing My Shopify Descriptions

5. Stop Being Like 99% of Other Shopify Stores Copying Ali Express Descriptions

6. Detailed Yet Concise and Digestible

The 3 Problems with Most Guides & Courses...

All Fluff & Vague Information

One of my biggest problems with courses is oftentimes the course is doing nothing more than an overview of what you'll be doing with little info, tips, advice or strategies. For example many Amazon Merch courses be information like... "Amazon Merch is a program where by you can upload your own designs and make money when they sell" But little to no information is given about how to actually do it.

Gurus Who've Never Done it Themselves

Most courses or guides put out are put out by people who make money selling guides, but have little to no experience actually doing what they are teaching you to do. Many Amazon FBA and Shopify Gurus have actually been busted out for having little to no experience or nothing but a trail of failed stores. I started my own Shopify store with $268, and within 2 years grew it to over 3 Million a year in sales. I'm currently managing a collection of a handful of stores doing in excess of $600,000 a month in sales. I'm in the Shopify trenches day in and day out and I'm sharing with you what I actually do on my own stores and stores I manage.

Overpriced

Most courses on Shopify, Amazon, or anything else for that matter sell for hundreds if not thousands of Dollars. Not only are you committing your time and money to someone who you haven't even had a chance to vet, I also don't feel liike a PDF File and a couple videos should cost more than a semester of college. My guide is Ala Carte meaning if you like what I have to say you can continue learning with me, and the cost of this Guide is low, 1-3 sales should pay back what you spent with me. 

Information Overload

Did you know over 83% of people who buy courses don't complete them. For some it's because people decide the course isn't helpful and quit going through it. Even with good courses, most try to cover WAY too much information, keep people learning instead of taking action and doing. And even among good courses, most just cover way more information than people can digest at once. This workshop focuses on one single aspect of Shopify, product pages. We do so in a clear and concise way, which is easy for you to consume, digest, and take action applying what you learned to your store immediately!

Who Am I? Why Should You Choose This Workshop?

My name's Johnny, you may know me better as Rules For Rebels from my Popular Youtube Channel about Entrepreneurship, eCommerce, Side Hustles, and of course eCommerce and Shopify. 

Checkout my Channel prior to buying this Workshop, see if you like me, if you like my teaching style, and if you feel like I know what the heck I'm talking about. I have put out well over 1,000 videos, have over 7 Million Hours of Watchtime, and over 85,000 Youtube Subscribers, so you can checkout my work prior to deciding to invest your time and hard earned money in me.

A little more background on my eCommerce and Shopify experience. Before getting involved in eCommerce I'd dabbled in Affiliate Marketing, Blogging, and Flipping and Reselling items on eBay. as well as local Classified sites like Craigslist. 

In 2012 I started a humble eBay business with $268, which eventually turned into a eCommerce store, using a Free Google Blogger .Blogspot site believe it or not. Then to a GoDaddy Site, and then a custom Wordpress Site, before eventually landing on Shopify. 

Within three years that humble eBay store I launched with $268 was doing over 3 Million per year in sales. I left my full-time job to run the business full-time and at the tail end of 2018 sold the business to a Nationwide brand of stores which does over 500 Million a year in sales and may even be in a mall in your city. I signed an NDA upon selling so that's all I can share with you about that. 

Today I run a handful of smaller Shopify stores of my own, and also manage a family of 5 Shopify stores collectively doing between $600,000 and $1,200,000 per month. I'm involved in store design, writing product descriptions, eMail/Push/SMS marketing,hiring influencers and managing the affiliate programs, and really everything having to do with strategy and day to day operations of the stores. 

I never really got into putting out courses. I've decided to go in that direction as I already spend so much time online helping people online free of charge, I thought I'd try to help more people as well as earn a little something for my efforts.

My approach is going to be different though. Rather than selling overpriced courses for hundreds or even thousands of Dollars, I'm going to be putting out workshops and educational materials as reasonable prices. And in a "A la carte" style where you can pick and choose what you pay for and what you learn". 

This is my first attempt at this, so if you buy and enjoy keep an eye out for future materials from me. And as always I value your feedback and would like to hear from you. So if there's topic you'd like me to cover, please reach out and make a suggestion. Thank you and I hope to provide at least 10x the value of what you pay; if not more!